How to Start a Purpose-Driven Business

Were you always curious about Mark Cuban’s or Steve Jobs’ success story? And have you ever thought about making your own?

Starting a business in today’s world of technology is easier and cheaper than before. There are many internet marketing companies in Singapore that can promote your business exactly the way you want it. Some social media platforms have effective advertising strategies.

The world market is now more open to creating awareness and establishing a business presence. But before you plan out your marketing strategies, you have to be clear about your business’ backbone – its purpose.

Knowing Your What and Why

What result do you want to achieve in starting a business?

You should know what you’d want to achieve and where to go before even starting. If you don’t know where you’re going, how will you know how to get there?

Why do you want to start this business?

Society today gives more importance to emotions and making a difference in the world. Will some of your profits contribute to a cause or help an organisation?

Finding a Purpose for Your Business

Toms Shoes started out by giving one pair of shoes to one less fortunate person for every pair purchased from them. Now it’s grown into providing medical needs, water and so much more. Use this example to inspire you how to find a purpose for your business that you’ll be passionate about.

Determine the 3Ps of Your Business

  • Purpose – Think about why you do what you do.
  • People – Who will be your customer and will you make a difference in their life?
  • Product – What will your business provide and what value will it give to the life of your customer?

Remember that it’s all about putting more emotions to your business, understanding what people want and providing them with a product or service that will have an impact on their lives.