Veterinary medicine is now becoming a widespread addition to the services available to urban populations. If you want to keep your customers, you must find ways to keep your clientele as well as keep your clinic competitive. Positive Impressions, LLC suggests that you try the following pointers to make your clinic more popular.
Give Them Reminders
With constant reminders via chat, email, text messages or phone calls, your clients will be able to remember their appointments. Choose to remind your clients within a week of their appointment. You could also give them special stationery and cards to remind them of their pet’s scheduled appointment to their clinic. A reminder for their pet’s monthly grooming or annual checkup is something many pet owners appreciate.
The minute a pet-owner goes through your doors, and you greet them by name, you know you are ahead of the competition. Make sure that you keep detailed and well-kept records of all the pets you treat, as well as create a special connection with the animals. It also helps that you listen to your customers and take time to know them better.
Your clients are already appreciative of your efficiency and expertise. However, you can take their appreciation a step further by giving your customers small gifts of gratitude for their continued patronage. You can hold free pet events at your clinic, create discounted loyalty packages and even give them custom veterinary promotional products on special occasions. Your clients will appreciate this kind of attention from their vet. Your customers’ word-of-mouth will still be the best kind of promotion your clinic will receive. Expect them to spread the word as long as you keep them feeling great about your services. The business adage, “If you take care of your customers, they will take care of you,” remains true to this day.