Based on figures from the NHS, there were over 23,900 dentists in practice from years 2014 to 2015. And the numbers keep growing. If you have a dental practice these days, having a brick-and-mortar office is not enough. Having a website is not sufficient, you need SEO services.
Here’s why a practising dentist needs SEO services.
To help your customers find you first.
Sometimes, even if your clients or referrals already have your contact details, they still go online to search for you. This is particularly the case if they are looking for possible promotions and information they need before they schedule another appointment. If you are not highly searchable and they come to a different dental practice that offers more competitive prices, you are losing more customers, even loyal patrons, than you know.
To generate potential leads faster
In every city, there are hundreds of dental experts in practice. So how do you ensure that people find you first or at least see your website? Chances are, they don’t and they won’t unless you have an optimised website. SEO helps ensure that your investments are not wasted. It helps you generate leads better and faster because your website becomes highly searchable online through search engines. Otherwise, it doesn’t matter if you have a great-looking website and competitive prices. If people can’t find it, it’s no use at all.
To help in navigation
SEO allows you to improve local searches. This helps in navigation, especially for the new customers who have yet to visit your dental office. Improving your SEO helps people find you faster and better online and offline. So make sure you include it in your digital marketing tactics.
SEO Helps Your Become Better
As long as you’re spending money on online marketing initiatives, do set aside a budget for SEO to help you maximise your investments. SEO helps your business be more searchable offline and online and generate more business to help you grow.